Costa Coffee are the first company to adopt the technology.
The platform is the culmination of 3 years collaborative development between Austella and BLOCKv, using BLOCKv’s proprietary non-fungible token (NFT) technology. The platform works by creating digital twins of physical products, in this case multi-use packaging, and each product transaction – in our parlance a transaction is an acquisition, return/drop-off, creation or disposal of a multi-use receptacle, is maintained as a record on the blockchain. At any given moment, the system can be interrogated to determine the location and possessor of each receptacle and enable smart collection, cleaning and re-distribution of them.
The platform has the added capability to gamify transactions and incentivise consumer behaviour, for example providing loyalty points based on the distance between acquisition and return.
It is Austella’s ambition to significantly reduce the environmental impact of single-use packaging. To illustrate the growing problem, 7 million single-use coffee cups are thrown into landfill every day in the UK alone. Austella’s ambition is shared by Costa Coffee who are the first retail partner to utilise the Valari platform.
Costa Coffee are trialling the platform in powering their BURT scheme. BURT – which stands for ‘Borrow, Use, Reuse, Take Back’ – builds on Costa Coffee’s work to improve the sustainability of its cups and packaging by utilising innovative digital technology, seeking to shift consumer behaviour towards reuse. The trial launches today across 14 stores in Glasgow, the home of COP26, and will last for six months.
Costa Coffee will be using the trial to gain feedback from customers and learn about uptake and behaviour towards reusable cups. It will then use its findings to optimise and develop a scheme that will roll out more widely across the UK in phases.
Founded in 2014 and based in Wokingham, Austella is a digital technology studio focussed on the development of immersive applications primarily utilising Virtual & Augmented Reality in combination with blockchain technology. Our previous work has taken us into many industry sectors, including FMCG, Automotive, Industrial and Telecommunications, where we’ve developed award winning applications and experiences to educate, inspire and entertain
At Austella, we are passionate and committed to working with our client partners in utilising leading-edge technology in the preservation of the environment for future generations. To that end, we started development of the Valari platform (www.valari.uk) in 2018 as a solution to reduce reliance on single-use packaging.
BLOCKv is a development platform for creating and emitting intelligent Non-Fungible Tokens (NFTs) that act as a standardised framework to build digital goods. The favoured NFT platform of the Fortune 500, BLOCKv’s NFTs can be distributed and collected through social media, augmented and virtual reality, GPS drops, email, QR codes and NFC tags, can be dynamically minted to a number of leading blockchains, and are accessible from any internet enabled smart device, recreating the sensation of physical object ownership in the digital world.
About Costa Coffee: