British Gas Smart MeterShow me the video
Austella were commissioned to create a 3-minute pre-rendered CGI 360 experience for British Gas, highlighting the government initiative to provide every home in the UK with a smart meter before 2020. The experience was to be delivered through both the Android (Google Play) and iOS (iTunes) stores for both Apple and Android Smartphones. Customers were sent a cardboard VR headset in the post, whereby they could scan the printed QR code that would initiate the app download. The experience was also exhibited to staff across British Gas offices worldwide.
As with many of our experiences, the process involved the development of a storyboard and script. The script was recorded by a professional voiceover artist which became the yardstick by which we timed the flow through the house.
The house, character and various furniture props were all created in Unreal Engine 4, with Adobe After Effects completing the experience by embedding 2D camera footage to augment the message.
Users rated the app 'excellent' or 'very good'