Gillette ProShield ExperienceShow me the video
Gillette have been in a mission for several years, the objective – to reduce skin irritation caused by shaving. The first solution saw an increasing number of blades on each shaver head; the theory being that more blades equates to fewer shaving strokes, thereby reducing the amount of friction on the skin. However, Gillette found during extensive research that men’s shaving habits did not change as a result of more blades…
The Gillette ProShield was born; a razor that has a protective lubrication strip before and after the blade. Known for their innovation Gillette looked for an engaging way to communicate the benefits of ProShield and arrived at virtual reality (VR).