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It’s a challenge many technology companies face – how do you communicate the benefits of a product that on a technical-level alienates most of their potential customers. Home automation, smart connected home, IoT are buzzwords that most people have come across but the less technically-savvy individual assumes is not for them!
This is the challenge that faces Hive daily, they have an innovative and growing range of home automation products – from motion sensors, to thermostats, to intelligent plug sockets. Hive wanted a compelling way to showcase their product range to an audience that is typically scared of the technology it creates.
The campaign was called “Let’s Get Living” and the focus of the experiences revolved around the benefits using the products gave the user, staying clear of technical jargon that may distance the audience.