Jaffa CakesShow me the video
Working alongside our friends at Because Experiential Marketing we were tasked by McVities to add a fun vAtom experience to their “Be what you want to be” campaign.
The campaign, which includes a TV ad that sees McVitie’s Jaffa Cakes back on TV for the first time as a solo brand in 15 years, is inspired by the fact that the unconventional snack has made it as a cake in the biscuit aisle.
Furthermore the campaign saw influencer Georgia Toffolo promote the campaign & our AR vAtom game, where we had 95,835 landing page views.
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